The Cult of Ikea

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We love Ikea.   Turns out, Ikea loves us too!

Oliver Burkeman’s interesting 2-part article, The Miracle of Älmhult at the online newspaper Guardian Unlimited is a revealing & impressive look at the Swedish icon Ikea, its tireless founder Ingvar Kamprad, and the cult-like mindset that drives the innovative furniture company to succeed & thrive in the global marketplace.
 

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