2Dolphins » The Cult of Ikea

The Cult of Ikea

We love Ikea. Turns out, Ikea loves us too!

Oliver Burkeman’s interesting 2-part article, The Miracle of Älmhult at the online newspaper Guardian Unlimited is a revealing & impressive look at the Swedish icon Ikea, its tireless founder Ingvar Kamprad, and the cult-like mindset that drives the innovative furniture company to succeed & thrive in the global marketplace.

This entry was posted by Rob on July 10, 2004 at 6:24 am, and is filed under shopping. Follow any responses to this post through RSS 2.0.Responses are currently closed, but you can trackback from your own site.

The Cult of Ikea

Recent Comments