In 1981, the Cancer Council Australia launched their very successful Slip, Slop, Slap skin health campaign. Ads featured the program’s mascot, Sid the Seagull who encouraged people to "Slip on a shirt, slop on sunscreen, and slap on a hat" when going out in the sun to reduce the risks of skin cancer.
The slogan was later extended to Slip, Slop, Slap, Wrap or "Slip on a shirt, slop on the sunscreen, slap on a hat, and wrap on some sunnies" to also promote the use of sunglasses. (Even though this very effective campaign has resulted in far fewer incidences, Australia still has the highest rate of skin cancer in the world.)
It might seem a bit early to be talking about summertime skin care here in the middle of May, but with the forecast already calling for triple-digit temps, it’s pretty appropriate. So as you gear up for outdoors activities, remember the "Slip, Slop, Slap, Wrap" slogan to protect yourself!
Sadly, despite best intentions, many of us will still end up sunburned at least once during the Summer months. If you find yourself looking rather lobester-esqe, head over to WiseBread for some !